University Logo & Brand Signature
Logo & Brand Signature Standards
The University logo and brand signature are the cornerstones of UNC Asheville’s visual identity. Learn when and how to use each mark, download approved logo files, and review usage standards for print and digital applications.
Univeristy Logo
The University logo should be used in formal materials to officially identify the school. We have horizontal and vertical versions to accommodate different needs. When possible, the University logo should be used with the brand signature as a team. In these instances, the brand signature will be the larger header and the University logo will be added to the footer. Examples of formal usage: Official stationery, alumni collateral
The horizontal and vertical logos are available in Bulldog Blue, White, and Black
Univeristy Logo Usage
Consistent use of our logo strengthens recognition for UNC Asheville and helps build a unified brand. Please include the University logo on your marketing materials to show a clear link to UNC Asheville and to display University pride. The University logo should be shown in its entirety, with both the A and University name unbroken and unaltered.
The minimum amount of clear space required around the logo is defined by the height of the word “ASHEVILLE.”
The vertical logo should never be used at sizes smaller than 1” width in print or 100px width in digital applications. The horizontal logo should never be used at sizes smaller than 1.5” width or 150px width.
No alterations should be made to the logo; it must be reproduced from officially approved master artwork. Avoid re-creating any versions of the university logo; do not use scanned or poor-quality reproductions.
Do not stretch or distort the logo. Do not add special effects, shading, or outlines. The logo should not be placed over a busy patterned or photo background that interferes with logo legibility.
Whenever possible and where space allows, the University logo should be used in full.
It may be appropriate in some circumstances, such as the small spaces available on social media, to use the UNC Asheville signature A as a design element. This logo mark may only be used as a design element separate from the full logo if the full University logo appears elsewhere in your communications (for example, you might see he A on the cover and the logo text on the back cover, or you might see the A as a header and the text as the footer).
When you encounter a case where the logo will not fit, please email Communication & Marketing to review or develop a custom application. For instance, on pens, pins, and lanyards, the logo will need to be resized to fit. We are happy to connect directly with your department or the printer/vendor to implement the design.
Brand Signature
The brand signature is used as the informal brand mark for the University. It brings a bold presence that helps quickly identify the school. When possible, the University logo should be used with the brand signature as a team. In these instances, the brand signature will be the larger header and the University logo will be added to the footer.
The Brand signature is typeset in the Gotham ultra typeface; this is the only instance when Gotham is used.
The brand signature is available in Bulldog Blue, White, and Black
